The recently launched 15-inch MacBook Air has received great reviews, but according to a new report from Digitimes, sources in the supply chain are claiming that sales have been lower than expected, possibly up to 50% below predictions.
As a result, there may be some scaling back of production, although it’s not clear if this has begun or is still being considered. Some resellers, including possibly Apple itself, are calling for production of the 15-inch MacBook Air to cease.
While Digitimes has a strong track record for its supply chain sources, its conclusions about Apple’s plans have been less reliable in the past.
The 15-inch MacBook Air’s key feature is its larger screen, which was previously only available on much more expensive MacBook Pro models.
It’s worth noting that the iPhone 14 range also introduced a new standard model with a larger screen.
While it’s uncertain whether Digitimes is correct about the sales figures, a disappointing performance for the 15-inch MacBook Air would be reminiscent of the reportedly unpopular iPhone 14 Plus, although it seems like Apple is going to persist with this strategy. There doesn’t seem to be a plan to return to a Mini format any time soon.
Is Apple about to cut the 15-inch MacBook Air?